Privacy Policy

Ipanema Beauty Bar LLC

190 Donahue St, Sausalito, CA 94965

contact@ipanemabeautybar.com  |  (415) 980-9663

Effective Date: June 1, 2026  |  Last Updated: October 8, 2026

Ipanema Beauty Bar LLC ("we," "our," or "the Salon") is committed to protecting the privacy of our clients and website visitors. This Privacy Policy explains how we collect, use, store, and protect your personal information in compliance with the California Consumer Privacy Act (CCPA) and other applicable laws.

By using our services, booking appointments, or visiting our website, you agree to the practices described in this policy.

1. Information We Collect

We may collect the following types of personal information:

a) Information You Provide Directly

• Full name, phone number, and email address
• Name and phone number you submit through contact forms on our website and landing pages
• Appointment history and service preferences
• Health and allergy information relevant to beauty services (e.g., scalp conditions, skin sensitivities)
• Payment information (processed securely through our booking platform)
• Photos taken before and after services, with your consent

b) Information Collected Automatically

• Website usage data (pages visited, time spent, browser type)
• Actions you take on our pages, such as viewing a page, clicking a booking, phone, or WhatsApp button, or submitting a contact form
• IP address and device information
• Cookies, pixels, and similar tracking technologies (see Section 8)

c) Information from Third Parties

• Booking platform data (Vagaro)
• Social media interactions if you contact us through Instagram, Facebook, or WhatsApp

2. How We Use Your Information

• To schedule and manage your appointments
• To provide beauty, hair, scalp, nail, and foot care services
• To communicate with you about appointments, promotions, and updates
• To respond to requests you send through our contact forms
• To process payments and maintain financial records
• To improve our services and client experience
• To measure and improve our advertising
• To comply with legal obligations
• To send you marketing communications (only with your consent)

3. Health and Sensitive Information

As a beauty and wellness business, we may collect health-related information such as scalp conditions, allergies, skin sensitivities, and medical history relevant to the services you receive. This information is collected solely for the purpose of providing safe and appropriate services and is never shared with third parties without your explicit consent. We do not send health information to advertising partners.

4. Client Photos and Social Media

We may take before-and-after photos to document service results. We will only post photos of clients on our social media platforms (Instagram, Facebook, or other channels) after obtaining your explicit written consent. You may withdraw your consent at any time by contacting us at contact@ipanemabeautybar.com.

5. How We Share Your Information

We do not sell, rent, or trade your personal information for money. We may share your information only in the following circumstances:

• With service providers who assist our operations (e.g., booking platform, payment processors, website hosting and form providers) under strict confidentiality agreements
• With advertising partners such as Meta Platforms, Inc. (Facebook and Instagram), as described in Section 8. Under California law this may be considered "sharing" for cross-context behavioral advertising, and you can opt out as explained in Sections 7 and 8
• When required by law, court order, or government authority
• To protect the rights, safety, or property of Ipanema Beauty Bar LLC or our clients

6. Data Security

We implement reasonable physical, technical, and administrative safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Our booking and payment systems use industry-standard encryption.

However, no method of transmission over the internet or electronic storage is 100% secure. We encourage you to contact us immediately at contact@ipanemabeautybar.com if you suspect any unauthorized use of your information.

7. Your Rights Under California Law (CCPA)

As a California resident, you have the following rights regarding your personal information:

• Right to Know: You may request information about what personal data we collect, use, and share
• Right to Delete: You may request that we delete your personal information, subject to certain exceptions
• Right to Correct: You may request that we correct inaccurate personal information
• Right to Opt Out of Sale or Sharing: We do not sell personal information. You may opt out of the sharing of your personal information for advertising purposes (see Section 8)
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights

To exercise any of these rights, please contact us at:
Email: contact@ipanemabeautybar.com
Address: 190 Donahue St, Sausalito, CA 94965

8. Cookies, Meta Pixel, and Online Advertising

Our website and landing pages use cookies and similar technologies to enhance your browsing experience, analyze site traffic, and measure our advertising.

We use the Meta Pixel and the Meta Conversions API, tools provided by Meta Platforms, Inc. When you visit our pages, these tools may collect:

• The pages you view and actions you take, such as clicking a booking, phone, or WhatsApp button or submitting a contact form
• Device and browser information, IP address, and cookie identifiers
• Contact details you enter in our forms, such as your name and phone number. These are converted into a coded (hashed) format in your browser before they are sent to Meta, and are used to match your visit to a Meta account

We use this information to understand which ads bring visitors to our pages, to measure results, and to show relevant ads on Facebook and Instagram to people who may be interested in our services. Meta may also use this information as described in its own privacy policy.

You can opt out in any of these ways:

• Turn on Global Privacy Control (GPC) in your browser. On pages where we have set up the Meta Pixel ourselves, we do not load it when a GPC signal is present
• Adjust your ad preferences in your Facebook or Instagram account settings
• Disable or clear cookies in your browser settings. Some features of our website may not function properly without them
• Contact us at contact@ipanemabeautybar.com

9. Text Message and WhatsApp Communications

By providing your phone number, you consent to receive appointment reminders, service updates, and promotional messages via SMS or WhatsApp. Message and data rates may apply. You may opt out at any time by replying STOP or contacting us directly.

10. Data Retention

We retain your personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Appointment and health records are typically retained for a minimum of 3 years.

11. Children's Privacy

Our services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify clients of any material changes by posting the updated policy on our website and updating the date above. Continued use of our services after changes are posted constitutes acceptance of the updated policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us at:

Ipanema Beauty Bar LLC
190 Donahue St, Sausalito, CA 94965
Email: contact@ipanemabeautybar.com
Phone: (415) 980-9663